How to Launch a Book


It’s no secret (if you are following me anywhere on social media) that I, along with coauthor Rob Anspach of Anspach Media, launched a book on Amazon on May 5, 2017.

It was a brand new experience for me, and learning from a pro like Rob made it a lot easier. There is a LOT to do, yet oddly when someone who knows what they are doing leads the way it doesn’t seem that difficult.

I go over a few details in my video, but I’ll also explain in more detail, the steps that we went through to launch a book.

First of all, writing and launching a book, like anything, is only as easy or as hard as you make it. There are many methods of achieving a goal; but it mostly boils down to how badly you want to achieve it. Once Rob had planted this idea in my head of writing about the work I had been doing with Gen Xers and Baby Boomers, I couldn’t WAIT to get started on this project and see it through.

Because I didn’t know ANYTHING about the process at the outset of this project, I 100% followed Rob’s lead. Thankfully Rob is a trusted friend and colleague and I could trust him with this work that I had begun in 2016. Also, thankfully, Rob has written several books prior to this one, so again, I trusted his experience and guidance.

First things first; if you don’t know what you’re talking about, don’t bother writing about it. This is definitely NOT a case of “fake it till you make it”. You must not only be knowledgeable about your subject matter, but experience would definitely be an asset as well. You must have a passion for your topic or it won’t flow.

The method Rob and I used to initially get our thoughts and ideas out was to interview each other over Zoom. There we went over ideas and started forming the content.

Through a series of interviews we created the outline and filled it in with as much detail as we could generate. From those video recordings a written draft was created, and from that draft, after we each set our eyes on it for revisions and editing, a book was born.

We then had a graphic designer fashion the cover, which turned out really well (after a few attempts). Once Rob and I were both happy with it the next step was the last; the actual publishing of the book. For this step you will have to speak with Rob; he has published multiple times before and was able to get ours done fairly quickly. There is also this book (NOT an affiliate link) if you are ready to attempt doing it on your own.

A little side note, I’ve already purchased this one as my next book I am going to do on my own…I’m a little hard core when it comes to proving to myself I can do things on my own.

It was at this point where the “friend-moters” took over! I talk about this in the video, so check that out…it was AMAZING how well it worked! I’m SO honoured and blessed to have had so many amazing people help promote No Experience Necessary for us!

And that, as they say, is that. There are not many steps are required, but consistency and a real desire to get it done, will help you launch your own book one day!

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