There’s been a lot of buzz lately over comparing Snapchat, Instagram Stories, Messenger Day and Facebook Stories. In today’s Facebook LIVE I talk about MY experiences with the two main ones that I’ve been using for almost two years now, and just a few takeaways for you.
While there aren’t many, there are some differences between Snapchat and the other storytelling apps that I talk about in this video.
Community & Engagement
Stats & Analytics
Those are the main ones I cover in this video…
In the end, you’re the one who decides what:
you’re desired outcome is
who your audience is and where they live
what your message is
why you’re even using the storytelling apps in the first place
There ARE a lot of options out there today, so follow this list I wrote here to determine what your actions may (or may not) be. You’ll know when you’ve hit the right one; it will be the one with the most engagement, and fun and overall great experience!
If you are over 50 and need just a little bit more help; come over to the50plusentrepreneur website and grab my free report on social media for the 50 plus crowd! I know you will really enjoy it!
Hello my friends of the internet! Woo-weee!! What a week!! It was attack of the storytelling apps on social media this week and madness prevailed! Facebook globally rolled out Facebook stories this week…
… and you would have thought Elvis had come back from the dead or something everyone has been in an uproar!
Those who are in my social media space were excited to FINALLY be getting it; those who have no idea what it is find it annoying and want to know how to get rid of it and there are those in the middle there somewhere who haven’t even noticed it yet!
We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected our community can be. Today we’re starting to roll out a new camera with effects and two additional ways to share the photos and videos you take.
Well, it hasn’t really been fun, because almost EVERYONE I’ve come across (so far anyway) is complaining; those that use it don’t seem to overly care for it, and those that don’t use it don’t seem to overly want it. Ahhh, the joys of change!
This week’s video is sort of my overview of the storytelling app madness…
Once we’ve all calmed down over the situation, it really ISN’T as bad as all that. What TRULY matters is how you intend on using it, knowing who you want to serve and knowing where those you want to serve spend their time on social media. It’s really a rather simple formula.
Why You Don’t Need to Choose Between Snapchat and Instagram Stories
Hello my fabulous friends of the Internet, today I’d like to talk about…
THE GREAT DEBATE
That is, Snapchat vs. Instagram Stories.
First, things first, I truly don’t believe there is a debate; I think that EVEN THOUGH these two platforms appear quite similar, time will show that they are BOTH very valuable to the world of online and social media marketers, as well as those simply wanting to connect in a deeper and more meaningful way in today’s world of bullsh*t and weirdness.
So, here’s how I break it down…
I’ve been reading, and listening, and here is what some of the experts are saying; people like Jay Baer of convinceandconnect.com have said; “Snapchat has a user base that rivals Instagram, and a passion index that exceeds Instagram’s, especially among younger users“, and Gary Vaynerchuck said in episode 222 of #askgaryvee that [4:19] “I don’t think Instagram stories kills Snapchat, but I definitely think it may slow down the migration of 35-55 year olds over to the platform if they can use Instagram to feed that kind of storytelling”
So, you can see, there are victories for both sides. As I said in my video, let’s just play nice in the sandbox, there’s room for everyone there! I truly believe it will come down to a matter of personal choice. YES, there are analytics and all kinds of things of that nature that can be observed and dealt against. As a practitioner and EDUCATOR for the “olds” I like to teach the people what they need to know for A) what is easiest for them (so that they DO IT) and B) reaching where their audience / target market is at.
So, for many 50+ entrepreneurs that could mean Instagram stories. I have this funny gut feeling though that this is not the end of Snapchat, not even for that demographic. Look at Twitter, and how it used to be a “young man’s game”. This stat is a little bit older [Twitter’s not what it used to be sadly] but the fastest growing demographic on THAT social network is the 55-64 y/o’s. Just sit on that for a bit. [source: fastcompany.com]
In the end, just like we as people, DEFINITELY we as entrepreneurs; social media will be ever evolving; growing and changing and becoming BETTER. Thankfully the battle seems to have died down a little over the last few days. Snapchat vs. Instagram stories, I guess in the end, you decide which one suits your purposes. Me? I am partial to Snapchat … for today anyway!