The Difference Between Snapchat and other Social Networks

The Difference Between Snapchat and other Social Networks

The Difference Between Snapchat and other Social Networks

…especially for the 50+ crowd.

I’d like to share my experience with Snapchat and the difference between that social network and others. Keep in mind, this is MY personal experience only.

I am already, in general, a VERY active member of the social media community, so my level of understanding (not to put labels on anyone, this is AGAIN just from my experience, and is also based on the number of questions I get relating to this subject) may be different than others my age. Here’s the thing; I AM 50+. I get REALLY tired of people saying “oh Snapchat, that’s just for kids” or things of that nature. The reality is; MY age group, the “olds”, are coming on board in alarming rates!

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and those 35 years-and-older.

Back to the point; the difference between Snapchat and the other social networks that I frequently use; while I have been actively using Facebook since 2007, and the likes of Twitter, YouTube, Pinterest, Instagram and LinkedIn shortly thereafter, I truly have NEVER experienced the

sense of community

in any of these other networks the way I have on Snapchat. Not for lack of trying either; I am a member of several (probably too many) great (useful, informative, membership related) Facebook groups. My take on the Facebook groups is that they grow so large, so quickly (often) that it is really hard to maintain any level of, dare I say, intimacy, in the groups. That being said, there IS GREAT VALUE in having Facebook groups for specific purposes (memberships, etc.) but because it is so huge, it’s also extremely easy to lose track, lose touch, lose interest. Often managing large Facebook groups is a full time job; not something I’m interested in; that is for dang sure! I would much rather be employing my time in connecting one on one with individuals; learning, growing, stretching myself; laughing … REALLY truly getting to know people.

Something else that is really different is the

creativity

that is possible! From filters, lenses to geofilters…and now MEMORIES; I feel like my creative juices are flowing like the way they were the first time I learned about Canva (and now spark). Creators need to create; and if you are a content creator on ANY level; you will know what I mean. We need an outlet that resonates with us; and for me visual creativity (images and videos) is what floats my boat.

There are more wonderful things that I could talk about Snapchat, but these two will suffice for now. So, Gen Xers and Baby Boomers, COME JOIN THE FUN with me! Build real relationships, (if you are a marketer) establish the know, like and trust factor faster than any Facebook ad can do and learn about the world in a way that you likely haven’t ever seen before.

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