Social Media Audits

Social Media AuditI’ve been doing a lot of audits on my life recently (with GREAT results), which made me start thinking about other kinds of audits … specifically social media audits! A lot of the people that I see and communicate with on social media are potentially (and very possibly) not really keeping up with all of the social media updates. Granted, that is challenging even for professionals in the field, as changes occur so rapidly!

For example, I took a bit of a hiatus from Snapchat recently, only to return to a social platform that I barely recognized! In this case, it was like using chopsticks … I simply picked it up again and started using, with minimal effort. (I would have said like riding a bike, but I haven’t ridden a bike in so many years I very well may have forgotten how 😉 )

So, my friends of the internet, it’s time to do that social media audit; see what needs tweaking or needs some more major attention, and then take action on updating your social networks and/or strategies!

Here are five areas that you could audit within your overall social media marketing strategy and see what needs a lift:

  1. Snapchat’s most recent update is a location based map search. You can now be found on maps based on your profile information, and based on the fact that you GIVE Snapchat permission to be seen on the maps. I have discovered from some of my closest Snapchat friends that the location is VERY accurate (pointing directly to their home addresses) so you may want to turn this function off until you learn best how to use it for yourself. You can turn it off, for now, under Settings ? Manage Preferences ? Maps ? then untick that box on Share Usage Data.
  2. Facebook Pages now has video as a cover option, as opposed to an image. Video is HUGE, everywhere on social (even I don’t do it enough to be honest) so, for marketing purposes, it is in your (and mine) best interest to start using it as much as possible. If you don’t want to “pay to play”, or spend hours using organic methods, video is your #1 choice for being found and engaged with more regularly on Facebook. I made a cover video for my page! Check it out at facebook.com/makingsenseofsocialmedia. This is an interesting read about video in 2017, I think it will make it’s mark on your choices when it comes to making videos, moving forward.
  3. New Twitter UI = Twitter changed everything. Do you like it? I am getting used to it and quite like it. It just feels more streamlined, more 2017, easier, prettier. These are #Lorrisms, of course I’m quite sure there are more technical terms belonging to all the changes that occurred, this is just my variation on their theme.
  4. Instagram LIVE very recently added replays to their lineup. Meaning, if you missed someone’s LIVE broadcast while it happened … live; Instagram is now giving you a chunk of time in order to consume that content; another 24 hours I do believe. And, last but not least…
  5. Facebook Audio which is essentially podcasting on Facebook (pages only, and currently mobile only as far as I can tell). MEANING, if you want to get on this LIVE gravytrain, but aren’t camera ready every day, or perhaps are STILL camera shy, turn your LIVE on through your Facebook Pages app, set it to AUDIO and just start talking! Talk with a purpose of course, don’t just start rambling 😉 What your viewers will see is a picture of you and an audio wave, and they’ll hear your voice; AKA a LIVE podcast. You can engage and interact the same as a video LIVE.

These are all different platforms and strategies to audit for your own social media marketing purposes. Are you on top of these? If you are … YOU ARE AMAZING! If not, don’t kick yourself, things will likely change again in a few days, so catch up then.

If you would like consulting on all things social media, visit my website and fill in the form you’ll find underneath the video; let’s connect and see if we are a good fit for working together.

How to Cross Post the Right Way on Social Media

How to Cross Post the Right Way

Today we’re talking how to cross post the right way on social media. This is one of my biggest pet peeves … and of course is entirely subjective. My goal is to help Make Sense of Social Media for you though, so this is what I know to be true about cross posting and promoting.

What I mean when I say cross posting on social media is, taking the same piece of content [i.e. blog post, video, quote image] and sharing it onto your Facebook, Twitter, Instagram, LinkedIn, etc. [easily done through HootSuite…but beware]. Cross posting is in itself a very wise habit to create and or maintain, however, if you do it wrong and without a strategy you really risk damaging your social media reputation and potentially losing fans and followers.

Having LOTS of followers is no longer the ONLY thing that is imperative to successful social media marketing; in fact, I wonder how ultimately important the numbers really are anymore. What DOES matter is where those numbers are coming from; targeting your ideal audience and ensuring THEY are seeing your content. That is what matters most; and cross posting can help you to this end, but only if you do it the right way.

Here is an example of what bugs me the most, as I started off this blog post by saying this was one of my biggest pet peeves …

How to Cross Post on Social Media the Right Way

This is a Tweet by a reputable hotel company, local to  me; so let’s examine it, shall we?

First of all, the text itself indicates that not much thought has gone into who will be reading this Tweet. “Always a fun time” … where, when, over what, with who? What does this even mean? Lots of things are a fun time; there is no way for me to even remotely grasp what they are talking about. When describing something in a social media post, even if that is a link, ensure that the text on it’s own makes sense, as the likelihood of your link being clicked, ANY link, is very slim.

Second of all, this Twitter account is assuming that I will click that obvious Facebook link to discover what this fun time is about. What if I don’t care to, or feel like it? Chances are HIGH, to anyone who uses Twitter regularly, that they know this is a Facebook link and will potentially feel miffed or put off that the content creator is not creating content that is Twitter exclusive [or even relevant].

You may be thinking now, “but Lorri, cross posting effectively sounds like it takes more time and effort”, and you would be right. However, the long term gain from approaching this from a “who is reading my content” as opposed to “what do I want to say” standpoint is great, and worth the effort.

When you DO create great content on a daily or weekly basis, ensure that the scheduled posts [or unscheduled for that matter] are PER platform. Here are some pro tips for you:

  • use different visuals per platform; size them accordingly
  • use different hashtags per platform
  • use different descriptions per platform
  • learn what it takes, per platform, to keep your audience engaged

You may, in the beginning of this practice, spend a bit more time creating your posts to set this up properly, but in the end your readers and fans will KNOW you have laid out your content for THEM and not just a random “butter spread too thin on toast” approach of having your content potentially seen.

Just about every single time I see a fb.me/******** post on Twitter I scroll right on past for I KNOW that the content creator simply  has a rule set up to Tweet every time a Facebook update is posted. Not all posts are created equally.

As a side note; I am by no means perfect, as I often post my Instagram pictures to my Twitter account, however, I ensure that the description, to the best of my ability, is still something that my Twitter followers want to engage with.

Know your audience, PER PLATFORM, know what they need and serve them the best you can. THAT is how you cross post on social media, the RIGHT way!