Story Should be the Priority

I am reading Lilly Singh’s new book “How to be a Bawse” and, in my plight to ensure that those who hear my voice know the importance of using YOUR voice and not that of “Don Draper”, for your social media marketing, came across yet another WIN … someone who agrees with me on story over selling. Lilly says “The story should be the priority first and foremost” … her context is slightly different than my intent here; hers was surrounding an epic video shoot she did where some things went wrong and the videographer (from a different company, not someone on her team) was more concerned about the mic booms rather than the story those mics were picking up (my paraphrase).

Take this image, as an example, and I’m slightly overcompensating here as well, but check it out…which image would base your decision on buying the most perfect cup of coffee; the woman in her perfectly polished coffee set or the hiker who is rewarding himself after a great climb and drinking out of a thermos cap? To me this SCREAMS the differences between what we now call traditional advertising and story selling (aka social selling).

More and more the general public is trusting the story, the REAL story (in the form of Snaps and Instagram Stories and Facebook Lives), over the billboard. The “buy it because I said so” or “buy it because our company has been around forever” story is no longer as effective as it once was. Social people want the social proof and engagement; yes, even from the BIG companies, before they’ll even CONSIDER your product or service.

The choice is yours; traditional (tv, radio, newspaper, magazine, billboard, direct mail) advertising or story-selling. Have you even begun comparing numbers? If you haven’t, you should.

Continue reading “Story Should be the Priority”

A Few Things Happen When You See Your Real Life Hero

Gary Vaynerchuk RealTalk Summit Vancouver BC March 18 2017

I had one of the more surreal experiences of my life yesterday, March 18, 2017 and I want to share it with you.

Let me first give you some context; I have been a single working mom for 19 years; all of those years I have been doing everything in my power to give my girls, and myself, the best life possible. It hasn’t always work out the way I hoped, but I have done my best. Mostly uneducated (as in, some college) and truly nothing extraordinary, I’ve always still believed I could make something of myself, so I have, for those same 19 years, always tried new opportunities, projects and ideas in order to make extra money. Raising a family definitely is not a cheap process and while I’m grateful for what we have and the things we’ve been able to accomplish, there’s always never QUITE been enough.

Enter 2009 and Gary Vaynerchuk with Crush It … I had never experienced someone with this amount of fire and passion who, simultaneously, actually seemed to know what they were talking about because they were DOING what they were talking about! I WAS HOOKED. Since that day I have been, what we OG’s call, a Vayniac! [“A crazed, dedicated, wine-loving individual whose day is defined by the visual consumption of their daily fix: a webisode of The Thunder Show at winelibrarytv.com, hosted by Gary Vaynerchuk (Vay-Nurr-Chuck!!)” Urban Dictionary]. While I wasn’t necessarily about the wine, I WAS about the passion and the learning. Wine Library TV soon turned into #AskGaryVee and then #DailyVee came on the scene. Fighting my feelings of “unextraordinariness” and wanting to make something of myself became a little easier with Gary in my back pocket.

Social media is such an amazing concept, and why I love it so much…you can connect with people from anywhere in the world and genuinely feel like you know them. Knowing most of everything Gary has put on the internet and social media has given me the chutzpah to follow my passions. It’s not been an easy road by any stretch, but I wouldn’t change it for anything.

Enter Saturday, March 18th 2017 and an email from a friend saying “hey, do you want to go see Gary, I have a spare ticket”. HELL YEAH I DO!! I was kind of stunned at first, “IS THIS REALLY HAPPENING” … but jumped into action and got myself to Vancouver, which is about an hour away from where I live.

These were my experiences, feelings and reactions from seeing Gary Vaynerchuk, live and in person….for the first time.

  1. Your hero becomes “just” a human being as opposed to someone on a pedestal

It’s true, he’s still GARY, but now he’s that guy on the stage, giving life-changing [for me anyway] value, insight, knowledge, wisdom and humour to the crowd. He’s no longer that guy on YouTube, Facebook, Instagram and Pinterest…he’s a guy I [almost] met and managed to get his attention

 

  1. Your perspective either improves or the “bubble” is popped

There were about 1400 people in the crowd yesterday for Gary’s talk and it was clear that some were there to “dismantle” his online persona. There wasn’t any heckling, but there were rumblings. It’s truly a phenomenon to me, when you put yourself out there in the public eye as much as he does, scrutiny abounds. For me, my perspective of Gary improved as he became an awesome human, and not just that guy on a pedestal that I could never talk to.

  1. You get motivated to become more … or not

See, a real life hero, in person, can do one of two things, in my experience. It can either motivate you to do, be and become more … or not. For some people seeing, hearing and meeting “the real thing” makes it harder for themselves to live up to that individual. Those people, IMHO, struggle with self-awareness and self-confidence. I too struggle with those things, but, Gary being Gary simply motivated me to the former … be, do and become more and better. I have lacked certain perspective in my business over the last year or so, and I feel re-centered, re-charged and re-focused after yesterday.

Gary Vaynerchuk RealTalk Summit Vancouver BC March 18 2017

  1. You feel like the luckiest human on the planet

Quite honestly, yesterday’s experience happened because of a series of connections all based on social media and I truly just feel like the luckiest person alive. I’m very grateful and I LOVE SOCIAL MEDIA!

 

  1. You cry [get emotional] when they enter the room because you can’t believe this is happening

Yup … it happened. I’m a sap, I know it! I always get emotional when things, events, music, books, conversations … when they really move me. I’ve always been that way, and always will be. I used to hate that part about myself, but now I actually don’t mind it.

 

  1. You start to believe bigger things for yourself

Seeing the greatness that you believe in and of your hero can cause chain reactions. For me, it is causing me to rethink and restructure parts of my business that were stuck; VERY stuck for a while now. We all need a kick in the pants in different ways and for different reasons. Seeing Gary Vaynerchuk yesterday was a massive kick that I needed. My intentions of who I am serving and how I know I can help them are reset and I am 100% refocused. Funny thing is, you can say and teach and even do things, but without that correct intention, you can get off course VERY easily. Yesterday was a giant reset button for me!

  1. You choose to BE in that moment, or document that moment

I had thought of live streaming the entire thing, on multiple platforms…but within moments realized I may never get this chance again, so I decided to live IN the moment; to really be there and soak it all in. Yes, I took a few snaps, pics and videos, but for the most part I was all in, mesmerized and grateful.

Gary Vaynerchuk RealTalk Summit Vancouver BC March 18 2017

So this, for me, is what happened when I saw, live and in person, my hero, Gary Vaynerchuk. Love him or hate him, he’s an exceptional human that will go down in history as one of the greatest entrepreneurs who ever shared himself with us.

Interview About Social Media with Rob Anspach

interview on social media with Rob Anspach

I had the sincere pleasure to have been interviewed by Rob Anspach; author, speaker, social media specialist and influencer. Rob and I met on social media several years ago, and have always stayed in touch. It wasn’t until Snapchat that Rob and I really connected.

Rob and I talked about doing this interview after he told me about his books, 2 in particular, “Lessons from the Dojo” and “Share 27 Ways“.

I encourage you read them both, and ALL his work; he’s great!

Without further adieu, here is the interview:

Rob and I had so many great stories and social media strategies to swap and share! It’s always so much fun talking with like-minded colleagues! We have essentially been at this (being social media specialists) for about the same amount of time; on very different paths though. His focus is more of the professionals and my focus is more on individuals and teaching them the way. Visit the50plusentrepreneur.website to see what I mean.

Rob can be reached on his website here and on Facebook here. Seeing as he openly admitted to not loving Twitter I won’t throw you THAT bone, but you can always Tweet with ME! :) I do still like to connect quite regularly on that platform, as well as all the others (which you can grab on the far right hand side of this blog post).

We hope you enjoyed this interview about all things social media. If you have any questions or comments, please leave them below, or connect on social, I’d love to meet you and help where I can!

Play Nice in the Sandbox

Sorry kids, it is what it is … if you want to get what you want [and NEED {aka SALES}] you need to play nice in the sandbox.  Obey the Rules!

Jeremy Waite has put together a great infographic explaining the 80 rules of social media.

Here goes …

And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*

80 rules of social media

* But, of course, that’s kinda covered in rule #32.

Need more help on the rules? Connect with me on Facebook and let’s chat!

With love & gratitude …

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#makingsense

Pinterest Marketing — It Takes a Little Tweaking

I attended a webinar a couple of weeks ago that got me really fired up about Pinterest Marketing again!

Some of the highlights from that webinar were:

There was a LOT of great stuff in that webinar, and in this video I will provide a short tutorial that will go over only a few of these items. It will give you some things to work as far as tweaking, so that you can take your Pinterest boards up notch, and improve your Pinterest marketing!

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So, as I said, these are just a FEW of the items covered from that webinar, and I will be providing some further instruction and other tips on another video, so stay tuned! I recommend you start with optimizing the look and feel of your Pinterest boards, as well as the other suggestions I made in this video tutorial.

Also, you want to ensure that you are participating in the lives [boards] of other Pinners as well. Follow new people, follow back those that follow you, re-pin, make comments … all good things in the world of relationship marketing.

Remember, it’s ALL about Know Like & Trust when it comes to Social Media [& Pinterest ] Marketing!

With love & gratitude …

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#makingsense