Instagram Stories has an exciting, relatively new, feature that is the perfect reason why every local business should be using it!
First of all, you may be asking what are the differences between Instagram Stories and your regular (hopefully consistent) Instagram posts.
Instagram Stories is the row of “bubbles” you see at the top of your Instagram feed, that look like this …
You create them by tapping on the camera pointed out here …
When that opens up, you get to choose from one of the follow ways of recording your story …
[In these two screen shots you can see your choices are LIVE, NORMAL, BOOMERANG, REWIND & HANDS-FREE]
The magic happens once you start creating your stories using one of these five creative outlets. The reason why you want to be using Instagram Stories for your local business is for the location based tagging you can do.
When I learned how this worked I started getting incredible amounts of views, up to 75%+ MORE, locally targeted! Here is an example of how I use it:
The story itself is surrounding my work as a social media manager; so now, my city knows what I do, and they know where they can find out more about my work, as I also put my website on the story via text. This is not a clickable link as I unfortunately don’t have the update yet where those watching can “Swipe Up” to connect to the link; but hopefully that is coming soon.
Do you see the potential here? Let’s say you are a car dealership having a sale! Use Instagram Stories when going on a test drive with someone, or show around the showroom or lot, location tag your story and WATCH your targeted local views rise significantly!
Or, you are a local restaurant, bar, bank, mortgage broker, realtor, retail store … the list goes ON and ON as to the effectiveness this function carries for almost any type of business! You simply must start using it! Don’t be shy, everyone starts somewhere. Share the story of that day, of a client’s victory (with their permission of course), of some hardship perhaps (within reason and using common sense), of the staff at an event, or a fundraiser you are doing, etc. etc..
There are metrics available on those stories (for business accounts), so you can see details on how many people saw your story, engaged with it, how far did it reach; and more!
I have a new and improved appreciation for Instagram these last few months, and especially Instagram Stories. They have improved greatly upon their creativity in an effort to stay up to date with Snapchat. I still maintain my position that BOTH are valuable (I blogged about that last year) to the business owner and entrepreneur, and quite often it’s simply a matter of personal preference.
In the end, it is simply another AMAZING free social media marketing tool that you as a local business owner can use to drive traffic into your store and increase value for your customer and sales for your bottom line.