How to Launch a Book


It’s no secret (if you are following me anywhere on social media) that I, along with coauthor Rob Anspach of Anspach Media, launched a book on Amazon on May 5, 2017.

It was a brand new experience for me, and learning from a pro like Rob made it a lot easier. There is a LOT to do, yet oddly when someone who knows what they are doing leads the way it doesn’t seem that difficult.

I go over a few details in my video, but I’ll also explain in more detail, the steps that we went through to launch a book.

First of all, writing and launching a book, like anything, is only as easy or as hard as you make it. There are many methods of achieving a goal; but it mostly boils down to how badly you want to achieve it. Once Rob had planted this idea in my head of writing about the work I had been doing with Gen Xers and Baby Boomers, I couldn’t WAIT to get started on this project and see it through.

Because I didn’t know ANYTHING about the process at the outset of this project, I 100% followed Rob’s lead. Thankfully Rob is a trusted friend and colleague and I could trust him with this work that I had begun in 2016. Also, thankfully, Rob has written several books prior to this one, so again, I trusted his experience and guidance.

First things first; if you don’t know what you’re talking about, don’t bother writing about it. This is definitely NOT a case of “fake it till you make it”. You must not only be knowledgeable about your subject matter, but experience would definitely be an asset as well. You must have a passion for your topic or it won’t flow.

The method Rob and I used to initially get our thoughts and ideas out was to interview each other over Zoom. There we went over ideas and started forming the content.

Through a series of interviews we created the outline and filled it in with as much detail as we could generate. From those video recordings a written draft was created, and from that draft, after we each set our eyes on it for revisions and editing, a book was born.

We then had a graphic designer fashion the cover, which turned out really well (after a few attempts). Once Rob and I were both happy with it the next step was the last; the actual publishing of the book. For this step you will have to speak with Rob; he has published multiple times before and was able to get ours done fairly quickly. There is also this book (NOT an affiliate link) if you are ready to attempt doing it on your own.

A little side note, I’ve already purchased this one as my next book I am going to do on my own…I’m a little hard core when it comes to proving to myself I can do things on my own.

It was at this point where the “friend-moters” took over! I talk about this in the video, so check that out…it was AMAZING how well it worked! I’m SO honoured and blessed to have had so many amazing people help promote No Experience Necessary for us!

And that, as they say, is that. There are not many steps are required, but consistency and a real desire to get it done, will help you launch your own book one day!

Continue reading “How to Launch a Book”

What is the Value of a Life

the value of life

Recently I chatted with someone who is dealing with an ill and aging father. He is considering documenting, using social media, the journey of the particular path of alzheimer’s that his father is on, in hopes of not only finding people who are traveling similar paths, but also in hopes of potentially offering some guidance and insight into those who will, in future, consume his stories. Of course I encouraged him to do just that as this idea of sharing one’s story is one of the main reasons why Rob Anspach and I wrote “No Experience Necessary! Social Media for the Boomer, Gen X-er and the Over 50 Entrepreneur”.

My friend and I then ventured into talking about “death care”. He said he doesn’t call it health care anymore (for his personal situation). This in particular led me to my thoughts on what is the value of life. The value of death is huge … apparently it’s a multi-trillion dollar industry. There are massive expenses once someone passes. Both of my parents have passed, and thankfully someone else in the family was in charge of knowing what to do when the time came as I was a mess. Suffice to say; there were funeral costs and other costs that I was in too much of a fog to even remotely understand.

Here is my question though; what if someone can’t afford the cost of death? Does that make he or she any less valuable in their lifetime? Does that make their family, their history, their stories any less important or relevant?

I emphatically say NO. One’s life is invaluable … you cannot place a value on it whether or not the most ornate of caskets is part of the funeral procession. A life is a life. In my humble opinion, unless you live your life intentionally trying to hurt people and damage other people’s lives, we are all of the highest value and should be adorned, adored and treated such.

Stories need to be documented…this puts us all on the same playing field. One story is no more valuable than the other. Wait, I take that back, the story that goes to the grave is worth far more, as it will never be known. What else puts us on the same level is that the method of sharing is free, and available to everyone … social media.

My paternal grandmother took some stories with her to the grave; ones I wish I knew. She was a divorced woman in a time when divorce was vehemently frowned upon. How did she survive the judgmental looks, and who knows what else? Even I, being divorced in the 1990’s, could barely handle it. I wanted and needed to draw on her experience, but it was nowhere to be found. That made it harder; honestly.

These, among others, are reasons why Rob and I wrote this book. We want you to come away with the confidence and tools to share your story, because truly, future generations WILL depend on it.

Pre-ordering is now taking place; you can order the Kindle version for as low as 99 cents (that price will go up once the book officially launches on May 5, 2017).

Share your story with confidence…it matters.


No Experience Necessary