Social Media Audits

Social Media AuditI’ve been doing a lot of audits on my life recently (with GREAT results), which made me start thinking about other kinds of audits … specifically social media audits! A lot of the people that I see and communicate with on social media are potentially (and very possibly) not really keeping up with all of the social media updates. Granted, that is challenging even for professionals in the field, as changes occur so rapidly!

For example, I took a bit of a hiatus from Snapchat recently, only to return to a social platform that I barely recognized! In this case, it was like using chopsticks … I simply picked it up again and started using, with minimal effort. (I would have said like riding a bike, but I haven’t ridden a bike in so many years I very well may have forgotten how 😉 )

So, my friends of the internet, it’s time to do that social media audit; see what needs tweaking or needs some more major attention, and then take action on updating your social networks and/or strategies!

Here are five areas that you could audit within your overall social media marketing strategy and see what needs a lift:

  1. Snapchat’s most recent update is a location based map search. You can now be found on maps based on your profile information, and based on the fact that you GIVE Snapchat permission to be seen on the maps. I have discovered from some of my closest Snapchat friends that the location is VERY accurate (pointing directly to their home addresses) so you may want to turn this function off until you learn best how to use it for yourself. You can turn it off, for now, under Settings ? Manage Preferences ? Maps ? then untick that box on Share Usage Data.
  2. Facebook Pages now has video as a cover option, as opposed to an image. Video is HUGE, everywhere on social (even I don’t do it enough to be honest) so, for marketing purposes, it is in your (and mine) best interest to start using it as much as possible. If you don’t want to “pay to play”, or spend hours using organic methods, video is your #1 choice for being found and engaged with more regularly on Facebook. I made a cover video for my page! Check it out at facebook.com/makingsenseofsocialmedia. This is an interesting read about video in 2017, I think it will make it’s mark on your choices when it comes to making videos, moving forward.
  3. New Twitter UI = Twitter changed everything. Do you like it? I am getting used to it and quite like it. It just feels more streamlined, more 2017, easier, prettier. These are #Lorrisms, of course I’m quite sure there are more technical terms belonging to all the changes that occurred, this is just my variation on their theme.
  4. Instagram LIVE very recently added replays to their lineup. Meaning, if you missed someone’s LIVE broadcast while it happened … live; Instagram is now giving you a chunk of time in order to consume that content; another 24 hours I do believe. And, last but not least…
  5. Facebook Audio which is essentially podcasting on Facebook (pages only, and currently mobile only as far as I can tell). MEANING, if you want to get on this LIVE gravytrain, but aren’t camera ready every day, or perhaps are STILL camera shy, turn your LIVE on through your Facebook Pages app, set it to AUDIO and just start talking! Talk with a purpose of course, don’t just start rambling 😉 What your viewers will see is a picture of you and an audio wave, and they’ll hear your voice; AKA a LIVE podcast. You can engage and interact the same as a video LIVE.

These are all different platforms and strategies to audit for your own social media marketing purposes. Are you on top of these? If you are … YOU ARE AMAZING! If not, don’t kick yourself, things will likely change again in a few days, so catch up then.

If you would like consulting on all things social media, visit my website and fill in the form you’ll find underneath the video; let’s connect and see if we are a good fit for working together.

Why Local Businesses Should Use Instagram Stories

Instagram Stories has an exciting, relatively new, feature that is the perfect reason why every local business should be using it!

First of all, you may be asking what are the differences between Instagram Stories and your regular (hopefully consistent) Instagram posts.

Instagram Stories is the row of “bubbles” you see at the top of your Instagram feed, that look like this …

You create them by tapping on the camera pointed out here …

When that opens up, you get to choose from one of the follow ways of recording your story …

Instagram Stories   

[In these two screen shots you can see your choices are LIVE, NORMAL, BOOMERANG, REWIND & HANDS-FREE]

The magic happens once you start creating your stories using one of these five creative outlets. The reason why you want to be using Instagram Stories for your local business is for the location based tagging you can do.

When I learned how this worked I started getting incredible amounts of views, up to 75%+ MORE, locally targeted! Here is an example of how I use it:

The story itself is surrounding my work as a social media manager; so now, my city knows what I do, and they know where they can find out more about my work, as I also put my website on the story via text. This is not a clickable link as I unfortunately don’t have the update yet where those watching can “Swipe Up” to connect to the link; but hopefully that is coming soon.

Do you see the potential here? Let’s say you are a car dealership having a sale! Use Instagram Stories when going on a test drive with someone, or show around the showroom or lot, location tag your story and WATCH your targeted local views rise significantly!

Or, you are a local restaurant, bar, bank, mortgage broker, realtor, retail store … the list goes ON and ON as to the effectiveness this function carries for almost any type of business! You simply must start using it! Don’t be shy, everyone starts somewhere. Share the story of that day, of a client’s victory (with their permission of course), of some hardship perhaps (within reason and using common sense), of the staff at an event, or a fundraiser you are doing, etc. etc..

There are metrics available on those stories (for business accounts), so you can see details on how many people saw your story, engaged with it, how far did it reach; and more!

I have a new and improved appreciation for Instagram these last few months, and especially Instagram Stories. They have improved greatly upon their creativity in an effort to stay up to date with Snapchat. I still maintain my position that BOTH are valuable (I blogged about that last year) to the business owner and entrepreneur, and quite often it’s simply a matter of personal preference.

In the end, it is simply another AMAZING free social media marketing tool that you as a local business owner can use to drive traffic into your store and increase value for your customer and sales for your bottom line.

Continue reading “Why Local Businesses Should Use Instagram Stories”

Story Should be the Priority

I am reading Lilly Singh’s new book “How to be a Bawse” and, in my plight to ensure that those who hear my voice know the importance of using YOUR voice and not that of “Don Draper”, for your social media marketing, came across yet another WIN … someone who agrees with me on story over selling. Lilly says “The story should be the priority first and foremost” … her context is slightly different than my intent here; hers was surrounding an epic video shoot she did where some things went wrong and the videographer (from a different company, not someone on her team) was more concerned about the mic booms rather than the story those mics were picking up (my paraphrase).

Take this image, as an example, and I’m slightly overcompensating here as well, but check it out…which image would base your decision on buying the most perfect cup of coffee; the woman in her perfectly polished coffee set or the hiker who is rewarding himself after a great climb and drinking out of a thermos cap? To me this SCREAMS the differences between what we now call traditional advertising and story selling (aka social selling).

More and more the general public is trusting the story, the REAL story (in the form of Snaps and Instagram Stories and Facebook Lives), over the billboard. The “buy it because I said so” or “buy it because our company has been around forever” story is no longer as effective as it once was. Social people want the social proof and engagement; yes, even from the BIG companies, before they’ll even CONSIDER your product or service.

The choice is yours; traditional (tv, radio, newspaper, magazine, billboard, direct mail) advertising or story-selling. Have you even begun comparing numbers? If you haven’t, you should.

Continue reading “Story Should be the Priority”

The Differences Between Snapchat and other Storytelling Apps

The Differences Between Snapchat and other Storytelling Apps

There’s been a lot of buzz lately over comparing Snapchat, Instagram Stories, Messenger Day and Facebook Stories. In today’s Facebook LIVE I talk about MY experiences with the two main ones that I’ve been using for almost two years now, and just a few takeaways for you.

While there aren’t many, there are some differences between Snapchat and the other storytelling apps that I talk about in this video.

Differences:
  • Audience
  • Retention
  • Community & Engagement
Similarities:
  • Creativity
  • Stats & Analytics

Those are the main ones I cover in this video…

In the end, you’re the one who decides what:

  • you’re desired outcome is
  • who your audience is and where they live
  • what your message is
  • why you’re even using the storytelling apps in the first place
  • etc. etc.

There ARE a lot of options out there today, so follow this list I wrote here to determine what your actions may (or may not) be. You’ll know when you’ve hit the right one; it will be the one with the most engagement, and fun and overall great experience!

If you are over 50 and need just a little bit more help; come over to the50plusentrepreneur website and grab my free report on social media for the 50 plus crowd! I know you will really enjoy it!

Storytelling App Madness

Storytelling App Madness

Hello my friends of the internet! Woo-weee!! What a week!! It was attack of the storytelling apps on social media this week and madness prevailed! Facebook globally rolled out Facebook stories this week…

Facebook Stories

… and you would have thought Elvis had come back from the dead or something everyone has been in an uproar!

Those who are in my social media space were excited to FINALLY be getting it; those who have no idea what it is find it annoying and want to know how to get rid of it and there are those in the middle there somewhere who haven’t even noticed it yet!

From Facebook

We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected our community can be. Today we’re starting to roll out a new camera with effects and two additional ways to share the photos and videos you take.

Well, it hasn’t really been fun, because almost EVERYONE I’ve come across (so far anyway) is complaining; those that use it don’t seem to overly care for it, and those that don’t use it don’t seem to overly want it. Ahhh, the joys of change!

This week’s video is sort of my overview of the storytelling app madness…

Once we’ve all calmed down over the situation, it really ISN’T as bad as all that. What TRULY matters is how you intend on using it, knowing who you want to serve and knowing where those you want to serve spend their time on social media. It’s really a rather simple formula.