There’s been a lot of buzz lately over comparing Snapchat, Instagram Stories, Messenger Day and Facebook Stories. In today’s Facebook LIVE I talk about MY experiences with the two main ones that I’ve been using for almost two years now, and just a few takeaways for you.
While there aren’t many, there are some differences between Snapchat and the other storytelling apps that I talk about in this video.
Community & Engagement
Stats & Analytics
Those are the main ones I cover in this video…
In the end, you’re the one who decides what:
you’re desired outcome is
who your audience is and where they live
what your message is
why you’re even using the storytelling apps in the first place
There ARE a lot of options out there today, so follow this list I wrote here to determine what your actions may (or may not) be. You’ll know when you’ve hit the right one; it will be the one with the most engagement, and fun and overall great experience!
If you are over 50 and need just a little bit more help; come over to the50plusentrepreneur website and grab my free report on social media for the 50 plus crowd! I know you will really enjoy it!
Hello my friends of the internet! Woo-weee!! What a week!! It was attack of the storytelling apps on social media this week and madness prevailed! Facebook globally rolled out Facebook stories this week…
… and you would have thought Elvis had come back from the dead or something everyone has been in an uproar!
Those who are in my social media space were excited to FINALLY be getting it; those who have no idea what it is find it annoying and want to know how to get rid of it and there are those in the middle there somewhere who haven’t even noticed it yet!
We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected our community can be. Today we’re starting to roll out a new camera with effects and two additional ways to share the photos and videos you take.
Well, it hasn’t really been fun, because almost EVERYONE I’ve come across (so far anyway) is complaining; those that use it don’t seem to overly care for it, and those that don’t use it don’t seem to overly want it. Ahhh, the joys of change!
This week’s video is sort of my overview of the storytelling app madness…
Once we’ve all calmed down over the situation, it really ISN’T as bad as all that. What TRULY matters is how you intend on using it, knowing who you want to serve and knowing where those you want to serve spend their time on social media. It’s really a rather simple formula.
Today’s blog is about Facebook engagement for ’17! Some people say to me “come on Lorri, nobody uses Facebook anymore”, CLEARLY that’s not true as it is still the number one social network on the internet today.
A lot of people, me included, question how to get better engagement, so today we’re going to talk about some key elements for engagement on Facebook. I didn’t make this list up myself, I got this from the one and only Mari Smith who is in my opinion, and everybody else’s opinion, the Facebook Queen. She and the people from Buzzsumo came out with this amazing list, The Ultimate Guide to Facebook Engagement.
The facts that I’m going to share with you are based on an analysis that was done of over 800 million Facebook posts. They analyzed them and found what worked the best in 2016 and based their recommendations on those findings.
#1 Be Brief. They found that the posts that were under 50 characters had the most engagement. Therefore, share posts that have long[ish] links attached to them; share a really informative instructional inspiring educational blog post as opposed to just some little one paragraph something-or-other. They found that the blog posts or the articles that had one to three thousand characters were clicked on a lot more than most shorter articles. Something to keep in mind.
#2 Post during times that are considered off-peak. Peak times are around 6am, nine am, noon and again around dinnertime and sometimes 9pm; so basically the main times when people are either on their coffee break on their lunch break on their dinner break. That’s when people are scrolling through their phones and looking to be entertained, informed or merely amused. It was found that if you post outside of those times that engagement is higher, so that is something you may want to experiment with as well. If you have a business page on Facebook you can easily see when those peak times are in your insights.
Some further tips for content creation in 2017 on Facebook; VIDEO! You probably didn’t need me to say that because you probably already know that because you’re really smart! But, video is the way to go! Doing live broadcasts of course is really great, but also creating a video and uploading it directly to Facebook is very smart.
Another top content tip: create highly shareable photo content! Make it bright; make it something that attracts their attention! Use wild, crazy, interesting fonts and colours. Those types of things are what attract attention to your content.
You may want to test giveaways; you don’t necessarily have to spend money doing this, you can give away a service that you provide or perhaps you have samples of products that you sell that you can use for a giveaway.
Post a minimum of five times per week. I know for some of you that may sound like a lot, but if you are serious about marketing using Facebook, you are going to need to up the ante a little bit. I personally post on my business page at least once per day sometimes it’s up to three times per day; that creates awareness for your brand because of the consistency! As you can probably tell by now consistency is ridiculously important! Of those five posts per week make a lot of them video! Facebook live and creating videos and uploading them couldn’t be easier!
The last tip that I’m going to share with you today is, of the posts that you’re going to be doing make the majority of them educational and entertaining. There are a lot of people on Facebook and they are still searching for answers that, who knows, maybe you have the answer! Educate your fans, educate your audience, and talk about why your product does this or how your service improves their life in that way. It is really important not to just sell all the time; give them something of value.
There is a lot more to this article so I’m going to link that up so that you can read it for yourself. it’s really interesting you’ll find a lot more answers there.
Speaking of answers…I get a lot of questions every single day from people in the 50-plus crowd on how to use social media. I’m happy to announce that on Wednesday January the 11 @ 4 PM Pacific time I’m going to be hosting a webinar all about my new program called Gen X Social. If you are interested in learning more about Gen X Social, please click here. It’s going to be highly informational and because I’m hosting it, highly entertaining because if you know me at all you know I keep it pretty real.
So once again Happy New Year! Welcome to ’17! This is going to be an epic year for so many, I can just feel it! The buzz is high, the vibes are great, there’s so much opportunity to be had and social media is the vehicle that can probably get you to just about anywhere you want to go! So, if you need help with learning how to do, that come and join me on my webinar, it would be great to see you there!
Hello my friends of the internet, today I’m going to share with you about a recent update to Facebook business pages! Let me preface this by saying that not everyone has this yet; my understanding, based on conversations that I’ve had with other social media professionals, is that Facebook is rolling it out slowly. Let’s go over there now …
I am using my own Facebook page Making Sense of Social Media in today’s tutorial. It might look a little bit different because I use the Facebook business manager for my business pages.
Now, when you create a post you have new and different options; options such as get people to learn more; this option automatically attaches your website to whatever you’re going to write in the post which is so cool! You can write a text post and insert a picture and it automatically attaches your website! Get phone calls, get messages, help people find your business, create an event and even create an offer are all newly formatted in the way you create content on your business page.
I stumbled upon something else new; you can now tag products from within your shop, in photo’s! Thank you Facebook! You want to ensure that you have your shop set up with great imagery and links and prices and such. If you run an etsy shop or sell t-shirts online or anything like that, this will be ideal for you!
Ultimately, I just really wanted to point out to you the difference from what it used to be to what it is now. As a reminder, this update is for pages that are set up through the business manager. If you choose to add your page to the business manager and the experience is not what you thought it would be or feel it could be, because, to be very frank, it is a little bit tricky, you can always remove your page out of the business manager system. If you are a smaller page or perhaps a business page that you’re not considering ever using Facebook ads at all I wouldn’t necessarily recommend switching over to the business manager.
There really are a lot of benefits to the business manager though, so you have to weigh the pros and cons of what’s going to work best for you and your page.