Snapchat for Lawyers Accountants and Other Professionals

Snapchat for Professionals

Today, my friends of the internet, we are talking about Snapchat for Professionals! Professionals such as lawyers, accountants, doctors, notaries, etc. You see, there is ROOM in social media for this genre as well, even though many of them still do not think so. Once they see and experience first-hand the benefits of success social media marketing I believe strategies such as I explain in this video will become popular.

You see, every business owner, be it large or small, has a story worth telling; worth sharing. And I would venture to guess most business owners, large or small, need some form of marketing to accomplish their goals for their business; whether that be to make a lot of money, serve a lot of people, or, hopefully, do both.

I preface this by saying, I most CERTAINLY don’t know law over and above “The Good Wife” and I am not in that scope of professionals by any stretch of the imagination. What I DO know however, is the capacity to strengthen ones marketing goals by using social media. I also, mostly, understand people and know the importance, and value, of telling ones story.

That being said, in this video I share my vision for how lawyers and other professionals can grow their business, and serve a lot of people, using live broadcasting social networks, like Snapchat. Please forgive the audio in this video, my mic had a mind of it’s own that day.

 

 

I hope you see the value in this as much as I do! If you have any lawyer friends, or accountant friends, I’d be honoured if you would share this post with them! I would LOVE their input and love the opportunity to be able to share with them more in-depth strategies as well! Just like abovethelaw.com said…

“Law firms using Snapchat for publishing commentary and engaging their audience? Sounds a little crazy, but so did law firms using Twitter and sharing news in 140 characters just five years ago.”

If you liked this post and video, then I’m sure you’ll love my free ebook, Snapchat for Today’s Entrepreneur! You can download that here…it’s free!

A Few Things Happen When You See Your Real Life Hero

Gary Vaynerchuk RealTalk Summit Vancouver BC March 18 2017

I had one of the more surreal experiences of my life yesterday, March 18, 2017 and I want to share it with you.

Let me first give you some context; I have been a single working mom for 19 years; all of those years I have been doing everything in my power to give my girls, and myself, the best life possible. It hasn’t always work out the way I hoped, but I have done my best. Mostly uneducated (as in, some college) and truly nothing extraordinary, I’ve always still believed I could make something of myself, so I have, for those same 19 years, always tried new opportunities, projects and ideas in order to make extra money. Raising a family definitely is not a cheap process and while I’m grateful for what we have and the things we’ve been able to accomplish, there’s always never QUITE been enough.

Enter 2009 and Gary Vaynerchuk with Crush It … I had never experienced someone with this amount of fire and passion who, simultaneously, actually seemed to know what they were talking about because they were DOING what they were talking about! I WAS HOOKED. Since that day I have been, what we OG’s call, a Vayniac! [“A crazed, dedicated, wine-loving individual whose day is defined by the visual consumption of their daily fix: a webisode of The Thunder Show at winelibrarytv.com, hosted by Gary Vaynerchuk (Vay-Nurr-Chuck!!)” Urban Dictionary]. While I wasn’t necessarily about the wine, I WAS about the passion and the learning. Wine Library TV soon turned into #AskGaryVee and then #DailyVee came on the scene. Fighting my feelings of “unextraordinariness” and wanting to make something of myself became a little easier with Gary in my back pocket.

Social media is such an amazing concept, and why I love it so much…you can connect with people from anywhere in the world and genuinely feel like you know them. Knowing most of everything Gary has put on the internet and social media has given me the chutzpah to follow my passions. It’s not been an easy road by any stretch, but I wouldn’t change it for anything.

Enter Saturday, March 18th 2017 and an email from a friend saying “hey, do you want to go see Gary, I have a spare ticket”. HELL YEAH I DO!! I was kind of stunned at first, “IS THIS REALLY HAPPENING” … but jumped into action and got myself to Vancouver, which is about an hour away from where I live.

These were my experiences, feelings and reactions from seeing Gary Vaynerchuk, live and in person….for the first time.

  1. Your hero becomes “just” a human being as opposed to someone on a pedestal

It’s true, he’s still GARY, but now he’s that guy on the stage, giving life-changing [for me anyway] value, insight, knowledge, wisdom and humour to the crowd. He’s no longer that guy on YouTube, Facebook, Instagram and Pinterest…he’s a guy I [almost] met and managed to get his attention

 

  1. Your perspective either improves or the “bubble” is popped

There were about 1400 people in the crowd yesterday for Gary’s talk and it was clear that some were there to “dismantle” his online persona. There wasn’t any heckling, but there were rumblings. It’s truly a phenomenon to me, when you put yourself out there in the public eye as much as he does, scrutiny abounds. For me, my perspective of Gary improved as he became an awesome human, and not just that guy on a pedestal that I could never talk to.

  1. You get motivated to become more … or not

See, a real life hero, in person, can do one of two things, in my experience. It can either motivate you to do, be and become more … or not. For some people seeing, hearing and meeting “the real thing” makes it harder for themselves to live up to that individual. Those people, IMHO, struggle with self-awareness and self-confidence. I too struggle with those things, but, Gary being Gary simply motivated me to the former … be, do and become more and better. I have lacked certain perspective in my business over the last year or so, and I feel re-centered, re-charged and re-focused after yesterday.

Gary Vaynerchuk RealTalk Summit Vancouver BC March 18 2017

  1. You feel like the luckiest human on the planet

Quite honestly, yesterday’s experience happened because of a series of connections all based on social media and I truly just feel like the luckiest person alive. I’m very grateful and I LOVE SOCIAL MEDIA!

 

  1. You cry [get emotional] when they enter the room because you can’t believe this is happening

Yup … it happened. I’m a sap, I know it! I always get emotional when things, events, music, books, conversations … when they really move me. I’ve always been that way, and always will be. I used to hate that part about myself, but now I actually don’t mind it.

 

  1. You start to believe bigger things for yourself

Seeing the greatness that you believe in and of your hero can cause chain reactions. For me, it is causing me to rethink and restructure parts of my business that were stuck; VERY stuck for a while now. We all need a kick in the pants in different ways and for different reasons. Seeing Gary Vaynerchuk yesterday was a massive kick that I needed. My intentions of who I am serving and how I know I can help them are reset and I am 100% refocused. Funny thing is, you can say and teach and even do things, but without that correct intention, you can get off course VERY easily. Yesterday was a giant reset button for me!

  1. You choose to BE in that moment, or document that moment

I had thought of live streaming the entire thing, on multiple platforms…but within moments realized I may never get this chance again, so I decided to live IN the moment; to really be there and soak it all in. Yes, I took a few snaps, pics and videos, but for the most part I was all in, mesmerized and grateful.

Gary Vaynerchuk RealTalk Summit Vancouver BC March 18 2017

So this, for me, is what happened when I saw, live and in person, my hero, Gary Vaynerchuk. Love him or hate him, he’s an exceptional human that will go down in history as one of the greatest entrepreneurs who ever shared himself with us.

How to Make Videos Using Adobe Spark

How to Make Videos Using Adobe Spark

This week I would like to offer a tutorial on how to create amazing videos, for whatever your purposes might be [not just social media marketing] using Adobe Spark.

Adobe Spark is an online platform for creating imagery and videos. I’ve been using it now for about a year and absolutely LOVE what I can create there.

Last December I hosted a 30 Day Creativity Challenge and at least half of what I taught and created came from Spark. If you are not using it yet, I highly recommend giving it a try.

Here is my step by step tutorial on how to make a video…

Mari Smith raves all about Adobe on her blog too, check that out here! If you don’t know who Mari Smith is, she’s been one of my mentors since the day I began my business, possibly even before that, and is known as THE Facebook Queen!

Some of my favourite features about Spark are:

  • the resize feature [this is for images, not videos]
  • adding really fun and interesting music to your videos OR being able to add your own
  • being able to voice-over while creating your video, right inside of the platform
  • These are just three random favourites about Spark. There are SO many more!

    I’ve got to say, there is only ONE thing I wish Spark would add, and that is the option to overlay a logo imagine. If this is possible, I haven’t yet discovered a way to do it easily. Because I think it’s important to brand as many social images [for myself and for my clients] as possible, what I often to is create the image in Spark then upload that into Canva and brand it there. I know it sounds labour-intensive, but it really is worth the extra minute or two it may take.

    As far as videos go however [which is the MAIN topic of this blog] I have NO complaints! I love the way they turn out and feel like I’m providing a great product on the outset.

    Here’s an example of one of my most recent ones…note the voiceover as well as the background music.

    I made this in under ten minutes! Adobe Spark gives social and online marketers everywhere the chance to uplevel their game with this awesome tool!

    Instagram Update February 2017

    Latest Instagram Update February 2017

    Hello my friends of the internet, today I’m going over the latest update major update for Instagram.

    If you are not using Instagram yet to market your business I strongly strongly recommend you start to, or, up your game on this great social network. There are so many things that set Instagram apart from the other big social networks, this latest update being just ONE thing; engagement is strong and reach is great! I LOVE the Instagram analytics system as well. Here is a great Instagram guide, if you don’t have one yet. This is not mine, but one by one of my mentors; Sue B. Zimmerman…she is THE Instagram Expert!

    Some interesting stats for the marketers out there:

    By 2017, 70.7 percent of U.S. companies will use Instagram for marketing, edging out Twitter for the first time

    60% of the top brands on Instagram use a consistent filter [I know I do]

    75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

    Posts with at least one hashtag average 12.6% more engagement

    …you get the idea. I’m a HUGE fan of Instagram.

    That being said, here is this week’s video all about the latest update to Instagram, which happened last month:

    As an added bonus to this blog, my friend Simon created this great tutorial on how to use Canva for Instagram stories! This is the exact method I used for this…

    Comment below how you think you will use this new Instagram update? I’d love to see, and even share, your content!

    How to Cross Post the Right Way on Social Media

    How to Cross Post the Right Way

    Today we’re talking how to cross post the right way on social media. This is one of my biggest pet peeves … and of course is entirely subjective. My goal is to help Make Sense of Social Media for you though, so this is what I know to be true about cross posting and promoting.

    What I mean when I say cross posting on social media is, taking the same piece of content [i.e. blog post, video, quote image] and sharing it onto your Facebook, Twitter, Instagram, LinkedIn, etc. [easily done through HootSuite…but beware]. Cross posting is in itself a very wise habit to create and or maintain, however, if you do it wrong and without a strategy you really risk damaging your social media reputation and potentially losing fans and followers.

    Having LOTS of followers is no longer the ONLY thing that is imperative to successful social media marketing; in fact, I wonder how ultimately important the numbers really are anymore. What DOES matter is where those numbers are coming from; targeting your ideal audience and ensuring THEY are seeing your content. That is what matters most; and cross posting can help you to this end, but only if you do it the right way.

    Here is an example of what bugs me the most, as I started off this blog post by saying this was one of my biggest pet peeves …

    How to Cross Post on Social Media the Right Way

    This is a Tweet by a reputable hotel company, local to  me; so let’s examine it, shall we?

    First of all, the text itself indicates that not much thought has gone into who will be reading this Tweet. “Always a fun time” … where, when, over what, with who? What does this even mean? Lots of things are a fun time; there is no way for me to even remotely grasp what they are talking about. When describing something in a social media post, even if that is a link, ensure that the text on it’s own makes sense, as the likelihood of your link being clicked, ANY link, is very slim.

    Second of all, this Twitter account is assuming that I will click that obvious Facebook link to discover what this fun time is about. What if I don’t care to, or feel like it? Chances are HIGH, to anyone who uses Twitter regularly, that they know this is a Facebook link and will potentially feel miffed or put off that the content creator is not creating content that is Twitter exclusive [or even relevant].

    You may be thinking now, “but Lorri, cross posting effectively sounds like it takes more time and effort”, and you would be right. However, the long term gain from approaching this from a “who is reading my content” as opposed to “what do I want to say” standpoint is great, and worth the effort.

    When you DO create great content on a daily or weekly basis, ensure that the scheduled posts [or unscheduled for that matter] are PER platform. Here are some pro tips for you:

    • use different visuals per platform; size them accordingly
    • use different hashtags per platform
    • use different descriptions per platform
    • learn what it takes, per platform, to keep your audience engaged

    You may, in the beginning of this practice, spend a bit more time creating your posts to set this up properly, but in the end your readers and fans will KNOW you have laid out your content for THEM and not just a random “butter spread too thin on toast” approach of having your content potentially seen.

    Just about every single time I see a fb.me/******** post on Twitter I scroll right on past for I KNOW that the content creator simply  has a rule set up to Tweet every time a Facebook update is posted. Not all posts are created equally.

    As a side note; I am by no means perfect, as I often post my Instagram pictures to my Twitter account, however, I ensure that the description, to the best of my ability, is still something that my Twitter followers want to engage with.

    Know your audience, PER PLATFORM, know what they need and serve them the best you can. THAT is how you cross post on social media, the RIGHT way!