The Differences Between Snapchat and other Storytelling Apps

The Differences Between Snapchat and other Storytelling Apps

There’s been a lot of buzz lately over comparing Snapchat, Instagram Stories, Messenger Day and Facebook Stories. In today’s Facebook LIVE I talk about MY experiences with the two main ones that I’ve been using for almost two years now, and just a few takeaways for you.

While there aren’t many, there are some differences between Snapchat and the other storytelling apps that I talk about in this video.

  • Audience
  • Retention
  • Community & Engagement
  • Creativity
  • Stats & Analytics

Those are the main ones I cover in this video…

In the end, you’re the one who decides what:

  • you’re desired outcome is
  • who your audience is and where they live
  • what your message is
  • why you’re even using the storytelling apps in the first place
  • etc. etc.

There ARE a lot of options out there today, so follow this list I wrote here to determine what your actions may (or may not) be. You’ll know when you’ve hit the right one; it will be the one with the most engagement, and fun and overall great experience!

If you are over 50 and need just a little bit more help; come over to the50plusentrepreneur website and grab my free report on social media for the 50 plus crowd! I know you will really enjoy it!

Snapchat for Lawyers Accountants and Other Professionals

Snapchat for Professionals

Today, my friends of the internet, we are talking about Snapchat for Professionals! Professionals such as lawyers, accountants, doctors, notaries, etc. You see, there is ROOM in social media for this genre as well, even though many of them still do not think so. Once they see and experience first-hand the benefits of success social media marketing I believe strategies such as I explain in this video will become popular.

You see, every business owner, be it large or small, has a story worth telling; worth sharing. And I would venture to guess most business owners, large or small, need some form of marketing to accomplish their goals for their business; whether that be to make a lot of money, serve a lot of people, or, hopefully, do both.

I preface this by saying, I most CERTAINLY don’t know law over and above “The Good Wife” and I am not in that scope of professionals by any stretch of the imagination. What I DO know however, is the capacity to strengthen ones marketing goals by using social media. I also, mostly, understand people and know the importance, and value, of telling ones story.

That being said, in this video I share my vision for how lawyers and other professionals can grow their business, and serve a lot of people, using live broadcasting social networks, like Snapchat. Please forgive the audio in this video, my mic had a mind of it’s own that day.



I hope you see the value in this as much as I do! If you have any lawyer friends, or accountant friends, I’d be honoured if you would share this post with them! I would LOVE their input and love the opportunity to be able to share with them more in-depth strategies as well! Just like said…

“Law firms using Snapchat for publishing commentary and engaging their audience? Sounds a little crazy, but so did law firms using Twitter and sharing news in 140 characters just five years ago.”

If you liked this post and video, then I’m sure you’ll love my free ebook, Snapchat for Today’s Entrepreneur! You can download that here…it’s free!

Snapchat How To’s for 2017

snapchat how to's for 2017

Today we’re going to talk about snapchat and some recent updates. There have been some updates to Snapchat and there were a few people [in my circles] who felt lost and asked me to please make a video, so I said sure.

Some of the updates include:

  • A change to the “ghost” and where you find your settings
  • Discovery has some slight changes
  • Chat groups (I don’t really talk much about that, but refer to this video and you’ll learn lots there!)

So… [my video transcript for those that can’t watch the video]

“…right here when you tap on my bitmoji face that’s the new version of what used to be the ghost in the middle. I’m just going to tap on my face [which is weird] and here you come to the main settings screen. So as you can see you can edit your bitmoji now right from this place, which I don’t want to at the moment. The main settings are still at the gear wheel [top right corner]. Here’s something not a lot of people know about and that’s clearing cache function. You can see I’ve scrolled right down to the bottom to get to it. A lot of people have memory card issues using Snapchat so when you clear the cache that just clears out some of the stuff that’s being held in your memory that you don’t necessarily need anymore. That’s one of the biggest changes, this bitmoji here on the left as opposed to the ghost that used to be in the middle. I’m just going to take my stylus here and swipe right and those are the messages, that hasn’t changed, and swiping to the left here’s your stories, and then discovery is one step further. So that’s changed a little bit. Somebody asked me how to send a picture or a video here in chat so I’m just going to click on the big record button, I’m not going to actually send anything, but I’m going to click on my friends Andrew and Pete and all you do is tap on the little icon that shows a picture, here in the bottom left, and then your photo gallery opens up. You can simply tap on that icon and you would hit this little send button here in the bottom and send. If you want to send a video simply tap on the record button here in the middle and then just hit record like normal, you get a 10-second window of opportunity to say something in private that you would like to say and then hit send. I’m not going to this is just for example purposes only. This is the main screen, that hasn’t changed, swiping right, here are my messages, swipe left are your stories and your discovery. The only real difference is that the bitmoji icon is now how you get to your main settings…”

Do you use snapchat? If we are not yet connected go ahead and connect; my snapchat username is lorriratzlaff. I’d love to see what you are up to! I do love to tell my daily stories on Snapchat; it’s different than everywhere else too, so you might be missing out on some juicy details! You’ll never know until you come and watch!

Should you be 50 and older and in need of some social media help remember that Gen X Social is now live! I would love to see you over there! The link is right here. Gen X Social is a specially made social media training and mentorship program for the Gen Xers and the Baby Boomers of the world; so if it is not you, perhaps it is somebody that you know that needs that extra special attention. Gen X Social is already reaching out to people across N. America and has reached Italy as well! Soon, the world!

I’m looking forward to seeing you on Snapchat, and do let me know in the comments below if you have any further questions.

How to Add and Delete People on Snapchat


Have you ever wanted to just get rid of somebody off of snapchat but you’re not too sure how you may not even know how you got them there in the first place?

Today I’m teaching you HOW to Add and Delete People from your Snapchat friends list. I suppose if you don’t want them on your Snapchat any longer then perhaps they aren’t that good of friends in the first place, and DEFINITELY not people you want to watch as their lives progress, as that is something VERY easily done in Snapchat. I digress….

I do get asked about how to Add and Delete people on Snapchat quite a bit, so I thought I would make a tutorial for you. If you have found value in it and it made sense to you, please feel free to share it to others whom you think will find it useful.

I find that the Snapchat menu is pretty user-friendly, and you find it here…

add and delete on Snapchat

And you get to it here…

add and delete on Snapchat

Sorry, that one is kind of blurry, but you get the idea!

Once you are in the settings menu you can tweak things as you like, but to add and delete people from your Snapchat list you can see it’s pretty straight forward.

In the comments below let me know if this was helpful for you. Also, I’d love to know what else you’d like to learn about Snapchat, so that I can help you in the most useful ways possible!

For more very useful all-round social media information, join my email list at for weekly updates.



How To Repurpose Snapchat Stories

How To Repurpose Snapchat Stories

Repurpose Snapchat Stories

Today I’m sharing some nuggets with you about how to repurpose Snapchat stories throughout other social media platforms. Otherwise known as content, a word us online and social media marketers know all too well; content needs to be spread around like fairydust; everywhere!

There are SO many ways you can repurpose quality Snapchat stories, so be sure to be snapping with a purpose, so you CAN repurpose!

Here are some strategic ideas for you for repurposing your Snapchat stories into other forms of content. Of course, firstly you will have to upload your Snapchat stories from your phone’s camera roll to your laptop / desktop so you CAN repurpose them…

  • Turn your Snapchat stories into a YouTube video [pro tip: create a PowerPoint background for your Snapchat stories to look something like this…if you don’t know who to make this I will happily make you a reusable one for a small fee

    Snapchat stories

  • Use that YouTube video in a blog post
  • Tweet out said blog post
  • Take the exact same content from that blog post and copy / paste into a LinkedIn public action AND a Medium post
  • Share on Facebook pages (owned by you of course), groups (where appropriate) and of course your personal profile
  • …and last [but definitely not least]

  • Repurpose said blog post to your EMAIL list
  • So there you have several ways to repurpose your Snapchat stories in a way that creates buzz around your content, your business and YOU! You are awesome, let’s make sure everyone knows!

    If you would like more content like THIS be sure to join my email list: for all things social media for you and your biz!