Hello my wonderful friends of the internet today we’re going to talk about what trumps, sorry (currently I’m not a particular fan of that word), everything in marketing! And yes, I mean absolutely everything. My friends, if you want to market your product or service or goods or program or store or anything…if you want to sell stuff using online methods like social media and online marketing tools available today, this one thing outmaneuvers everything!
What you need to do in order to truly succeed with online marketing, whether that be using social media, whether that be using whatever amazing things there are online for us to use to sell our products and our services. All of these tools and resources are great but if you don’t sincerely genuinely authentically show PASSION, show ENTHUSIASM, show VULNERABILITY for the process or the product or what the product or service does for you in your life or how it has changed the lives of your clients or customers; if that level of transparency isn’t obvious than I am sorry to tell you, your road is a lot longer than most people.
See the thing is, marketing in 2017 and moving forward is going to be more and more and more about telling the story, about being vulnerable, about showing what it’s doing for you in your life or that of your client or customer. Billboard saying buy my stuff because it’s awesome, buy my stuff because I said so, buy my product because…just because it just doesn’t work like that anymore. My friends of the internet if you want to see actual results you need to put yourself out there in a way that is truly authentic, truly passionate, truly enthusiastic and truly vulnerable.
I was talking on my Snapchat story just the other day about a real disappointment I had recently. It was my first speaking engagement of the year and I was so excited! I was so ready for it, I prepped for hours and hours and hours, it was in this in a city over an hour away as well. This is a big deal! Well, one person showed up. Needless to say I was disappointed. What made it all worthwhile was in my private messages on Snapchat after I had shared this story; one of them said and I quote “Howard Schultz, Starbucks owner, was turned down 242 times before someone invested. I love that you document when things don’t go as expected, this is important for people to see.” That message all by itself was worth everything, was worth all the effort. Did I make a sale? No. Did I impact that one person who attended? I may have, as of the moment of writing this blog post I don’t know. BUT by me putting myself out there, sharing my everything that day, I impacted my Snapchat family, I impacted my Instagram live family and now hopefully I am impacting my YouTube family and those that are seeing it on Facebook and on the internet.
So my message today is, over and above everything, if you want to market successfully, be passionate, enthusiastic and vulnerable. You cannot go wrong with that!
Of course I’m here to tell you how super passionate I am about my Gen X Social program! If you have not yet checked it out please do so! This link will bring you to more information. Gen X Social is a specially created social media training program for the Gen Xer and the Baby Boomer…that 50-plus crowd that needs just a little bit of added help for their social media. Whether it be for personal use or business use it really doesn’t matter, there’s great information on this program for both of those usage types.