Instagram Update February 2017

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http://lorriratzlaff.com/instagram-update-february-2017/

Hello my friends of the internet, today I’m going over the latest update major update for Instagram.

If you are not using Instagram yet to market your business I strongly strongly recommend you start to, or, up your game on this great social network. There are so many things that set Instagram apart from the other big social networks, this latest update being just ONE thing; engagement is strong and reach is great! I LOVE the Instagram analytics system as well. Here is a great Instagram guide, if you don’t have one yet. This is not mine, but one by one of my mentors; Sue B. Zimmerman…she is THE Instagram Expert!

Some interesting stats for the marketers out there:

By 2017, 70.7 percent of U.S. companies will use Instagram for marketing, edging out Twitter for the first time

60% of the top brands on Instagram use a consistent filter [I know I do]

75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

Posts with at least one hashtag average 12.6% more engagement

…you get the idea. I’m a HUGE fan of Instagram.

That being said, here is this week’s video all about the latest update to Instagram, which happened last month:

As an added bonus to this blog, my friend Simon created this great tutorial on how to use Canva for Instagram stories! This is the exact method I used for this…

Comment below how you think you will use this new Instagram update? I’d love to see, and even share, your content!

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