How to Cross Post the Right Way on Social Media

How to Cross Post the Right Way

Today we’re talking how to cross post the right way on social media. This is one of my biggest pet peeves … and of course is entirely subjective. My goal is to help Make Sense of Social Media for you though, so this is what I know to be true about cross posting and promoting.

What I mean when I say cross posting on social media is, taking the same piece of content [i.e. blog post, video, quote image] and sharing it onto your Facebook, Twitter, Instagram, LinkedIn, etc. [easily done through HootSuite…but beware]. Cross posting is in itself a very wise habit to create and or maintain, however, if you do it wrong and without a strategy you really risk damaging your social media reputation and potentially losing fans and followers.

Having LOTS of followers is no longer the ONLY thing that is imperative to successful social media marketing; in fact, I wonder how ultimately important the numbers really are anymore. What DOES matter is where those numbers are coming from; targeting your ideal audience and ensuring THEY are seeing your content. That is what matters most; and cross posting can help you to this end, but only if you do it the right way.

Here is an example of what bugs me the most, as I started off this blog post by saying this was one of my biggest pet peeves …

How to Cross Post on Social Media the Right Way

This is a Tweet by a reputable hotel company, local to  me; so let’s examine it, shall we?

First of all, the text itself indicates that not much thought has gone into who will be reading this Tweet. “Always a fun time” … where, when, over what, with who? What does this even mean? Lots of things are a fun time; there is no way for me to even remotely grasp what they are talking about. When describing something in a social media post, even if that is a link, ensure that the text on it’s own makes sense, as the likelihood of your link being clicked, ANY link, is very slim.

Second of all, this Twitter account is assuming that I will click that obvious Facebook link to discover what this fun time is about. What if I don’t care to, or feel like it? Chances are HIGH, to anyone who uses Twitter regularly, that they know this is a Facebook link and will potentially feel miffed or put off that the content creator is not creating content that is Twitter exclusive [or even relevant].

You may be thinking now, “but Lorri, cross posting effectively sounds like it takes more time and effort”, and you would be right. However, the long term gain from approaching this from a “who is reading my content” as opposed to “what do I want to say” standpoint is great, and worth the effort.

When you DO create great content on a daily or weekly basis, ensure that the scheduled posts [or unscheduled for that matter] are PER platform. Here are some pro tips for you:

  • use different visuals per platform; size them accordingly
  • use different hashtags per platform
  • use different descriptions per platform
  • learn what it takes, per platform, to keep your audience engaged

You may, in the beginning of this practice, spend a bit more time creating your posts to set this up properly, but in the end your readers and fans will KNOW you have laid out your content for THEM and not just a random “butter spread too thin on toast” approach of having your content potentially seen.

Just about every single time I see a******** post on Twitter I scroll right on past for I KNOW that the content creator simply  has a rule set up to Tweet every time a Facebook update is posted. Not all posts are created equally.

As a side note; I am by no means perfect, as I often post my Instagram pictures to my Twitter account, however, I ensure that the description, to the best of my ability, is still something that my Twitter followers want to engage with.

Know your audience, PER PLATFORM, know what they need and serve them the best you can. THAT is how you cross post on social media, the RIGHT way!

Every Generation Must Learn New Things

Every Generation Must Learn New Things

Every generation must learn new things in order to stay relevant. In the very late 1800’s and early 1900’s it was the radio. That was the newest way for people to learn of what was happening in the world. WWI and WWII brought the radio into being a necessity in a big way!

Next was the age of television…while coming to life in the mid 1920’s, TV was not widely embraced for many years yet. I’m old enough to remember being one of the first families of my neighbourhood to have had a television. People thought we were snobs. [side note: our entire neighbourhood was called “snob hill” in my growing up years; to this day I really have no idea why. Perhaps it was because we were a little more urban than the farmers of town; not sure.] How wrong they were.

Between 1953 and 1955, television programming began to take some steps away from radio formats.

Gen X Social

And telecommunications, they were slightly before that of radio. I remember one of my Aunts having one of those rotary walls phones [gosh, I’m really aging myself today!]. Then the good old push button phone! When we got one of those we thought we were real high rollers! Almost thought ourselves to be snobs [kidding of course]!

The reality is that ever since the printing press, the evolution of communication has not stopped. It is increasing now, with new technologies, some I’ll personally never be able to understand, at light speed. We keep up, or become irrelevant, in my humble opinion. Not irrelevant as a human being, but irrelevant in that we don’t want to continue learning. To learn is to evolve, grow, change, become better.

The GOOD news is that a great deal of communication now occurs through social media. And because of this wonderful thing called the internet [yes, let’s stick to positives shall we … while there IS “fake news” and cyber bullying, I choose to believe that the internet is massively capable of creating much more good than harm] we can communicate with [mostly] the entire world in real time for almost zero cost or inconvenience to anyone.

My purpose for writing about this today is, being part of the 50 plus crowd myself, I GET the frustrations and misgivings of wanting to learn how to use social media properly, and well. These frustrations that so MANY feel are one of the main reasons why I created Gen X Social. Gen X Social is a social media training program specifically designed for people my age, and older. People who are finally deciding they want [and need] to learn how to communicate with the world that we live in, yet just don’t know where to start. I have FREQUENTLY talked with people who say things like “my granddaughter tried to teach me how to use Facebook, but it didn’t work” or “my neighbor’s kid tried to show me Instagram because they said it was like an online photo album, but I still don’t get it”. This is where I come in. I have personally been eyeball deep in social media for 10 years now, and love it more than ever. Knowing as much as I can about using social media well is one of my biggest passions in life; teaching it is another.

I have recently given some podcast interviews about social media for the 50 plusers. One is here and the other is here. If you’d like to give them a listen I think you’ll enjoy them!

If you’d like to learn more about what Gen X Social is about, get a free report that I’ve made for you, which will give you a real good taste of it, here.

In the end, we ALL need to learn new things as we grow, and our numbers get higher [that’s what I refer to as aging]. Learning has never been JUST for the young, but for the young at heart. I hope that means you.

The Diary of a Winter Storm [aka #bcstorm17]

the diary of a winter story #bcstorm17

You learn a lot about yourself when you’re stranded, house bound, nowhere to go, no one to see and no way to get to see them, even if there were. Sure, there’s the internet and you can connect with friends and loved ones 24/7, but when the possibility of being in their physical presence is completely stripped away from you, you, well I, begin to see life a little differently.

Today’s blog is going to be a little different; it won’t be any kind of a social media training or sales pitch of any kind. It’s simply the story of my last 7 days…and the unlikely metaphor it became, for me, about this stage of my life. But first, the storm; here are some pictures that were snapped on Feb 4 ’17. Need I say more…

As my car became completely buried, no amount of shoveling I did made any difference. I’d shovel away 10″ of snow and 15 more fell. It was a week of walking (thank GOODNESS I’m close enough to a mall that I can walk for necessities) for food and eating it alone as no one could access my street.

You get the idea.

Now, trust me, this is NOT intended to be about bitching about the snow or complaining. Although, and part of why I am writing this blog, I can honestly say that I startled myself at how MUCH I complained during this last week. I got off track, off balance, off centre SO quickly that it startled me to be honest. I felt so completely at a loss of anything good in life because I had zero control over what was happening outside and as a result, my limitations were slapping me in the face 24 hours a day.

I am embarrassed to say that I lost it. A week of snow, sub zero temperatures and “cabin fever” and I lost it. I believe it was a catalyst though..hear me out. I am in this strange place in life that appeared entirely too quickly. At 51  I am essentially an empty nester (the girls come and go as they please as that is just where they are at in life right now with school and work and lives of their own), I am single, I am self-employed and found myself saying “who am I” and “what is my life all about” this week. So you see, I feel that was a good thing. I think I NEEDED this week to happen ( although I would have been equally open to receiving this message via another method ;) ) for me to wake up.

Whatever version of storm /  cabin fever / abandonment you encounter, you and I, we must get through it. There is so much more to life than being needed. Children grow, relationships end, clients come and go (as do jobs in most cases). We can’t be so beholden to these things that we lose ourselves to them. We must find our TRUE selves, and I don’t mean our work either. Although, for someone like me my work is a HUGE part of me, but it’s not everything.

Full disclosure, I haven’t completely figured it out yet…but, this “snowmaggedon” helped me see that I needed to go to that place of complete surrender to the things that I thought were important, to see that there is really so much more.

I seek to trudge through this metaphorical whiteout to see the rainbows on the other side. I may not see them tomorrow, or next week or even next year, but I know that I will find what I am looking for … and that is myself.

I know only a few things; that I want to love and be loved, I want to be useful and of service, I want to explore this glorious planet to collect experiences and I want to leave a legacy of kindness, compassion, empathy, tenacity and fun.

So yes, let’s start there. Like Gary Vee always says, take what you want and backwards engineer it.

I know I don’t want to feel as useless, helpless and out of control as I did in this storm, not ever again.

So you see my friends of the internet, I ended up being very grateful for the #bcstorm. It taught me a lesson that I have likely been avoiding for many years.

Here is this week’s video; it is simply scenes from throughout the week from my Snapchat account…

Finally, I have learned to no longer fear the storms. I think that was another huge takeaway from this week. Embrace it, as you don’t have a choice. It’s coming whether (or weather in this case) you like it or not.

As Jim Rohn to eloquently and famously said…

“It’s not what happens that determines your life future. It’s what you do about what happens.

It’s not the blowing up the wind that determines your destination. It’s the set of your sail.

The same wind the blows on us all. A difference in arrival is not the blowing up the wind. It’s the set of the sail.

Learning helps you set a better sail.

What changes is your philosophy. This changes the set of the sail.

Correct the errors of the past. Pick up new disciplines for the future.

You can change at any time “if you wish to.”

Some people don’t know they can change because they never read the book, went to the class, or attended the seminar.

It’s possible to make the next three years better than the last three years.

It’s not the blowing of the wind that determines your income or your fortune. It’s the set of the sail.

What MY Super Bowl Looks Like

What MY Superbowl Looks Like

It’s Super Bowl Sunday and kick off is less than an hour away! As a HUGE sports fan you better believe I’ll be watching this massive event! I’m cheering Falcons as I love nothing more than the drive and perseverance of an underdog. Brady and the Patriots are an historical and iconic team, but heck, they’ve had their turn! Time for a new champ!

I’ve had what feels like Super Bowl moments over these last few weeks with the launch of my program Gen X Social.

Gen X Social Report

Gen X Social is a social media training, coaching and mentorship program specifically designed for Gen Xers and Baby Boomers.

One of my biggest moments of success, thus far, was being interviewed on two different podcasts last week. I was given the opportunity to talk about the benefits of Gen X Social and how it can help this specific age group of people who, for many, are still trying to figure out how to make social media work for them.

Gen X Social is primarily a program written to help people do business (either a part-time side business or perhaps even something full-time) using social media, it’s also for people who want to know how to use it for personal reasons. For example; many don’t yet know the difference between a Facebook profile and page. There are also those who just want to connect and communicate with family and friends and have a hard time figuring it out on their own. This program is useful for anyone in the 50 plus age group and will often help them feel better about themselves as they’ll understand social media better and learn how to use it; in most cases, for the first time!

Here is one of the podcast interviews; I would be honoured if you would give Todd a 5 star rating as well as give it a listen. Just click this picture and you will be taken to the interview.

interview with Todd Bergin 1

Continue reading “What MY Super Bowl Looks Like”

How to Succeed with Online Marketing in 2017

How to Succeed with Online Marketing in 2017

Hello my wonderful friends of the internet today we’re going to talk about what trumps, sorry (currently I’m not a particular fan of that word), everything in marketing! And yes, I mean absolutely everything. My friends, if you want to market your product or service or goods or program or store or anything…if you want to sell stuff using online methods like social media and online marketing tools available today, this one thing outmaneuvers everything!

What you need to do in order to truly succeed with online marketing, whether that be using social media, whether that be using whatever amazing things there are online for us to use to sell our products and our services. All of these tools and resources are great but if you don’t sincerely genuinely authentically show PASSION, show ENTHUSIASM, show VULNERABILITY for the process or the product or what the product or service does for you in your life or how it has changed the lives of your clients or customers; if that level of transparency isn’t obvious than I am sorry to tell you, your road is a lot longer than most people.

See the thing is, marketing in 2017 and moving forward is going to be more and more and more about telling the story, about being vulnerable, about showing what it’s doing for you in your life or that of your client or customer. Billboard saying buy my stuff because it’s awesome, buy my stuff because I said so, buy my product because…just because it just doesn’t work like that anymore. My friends of the internet if you want to see actual results you need to put yourself out there in a way that is truly authentic, truly passionate, truly enthusiastic and truly vulnerable.

I was talking on my Snapchat story just the other day about a real disappointment I had recently. It was my first speaking engagement of the year and I was so excited! I was so ready for it, I prepped for hours and hours and hours, it was in this in a city over an hour away as well. This is a big deal! Well, one person showed up. Needless to say I was disappointed. What made it all worthwhile was in my private messages on Snapchat after I had shared this story; one of them said and I quote “Howard Schultz, Starbucks owner, was turned down 242 times before someone invested. I love that you document when things don’t go as expected, this is important for people to see.” That message all by itself was worth everything, was worth all the effort. Did I make a sale? No. Did I impact that one person who attended? I may have, as of the moment of writing this blog post I don’t know. BUT by me putting myself out there, sharing my everything that day, I impacted my Snapchat family, I impacted my Instagram live family and now hopefully I am impacting my YouTube family and those that are seeing it on Facebook and on the internet.

So my message today is, over and above everything, if you want to market successfully, be passionate, enthusiastic and vulnerable. You cannot go wrong with that!

Of course I’m here to tell you how super passionate I am about my Gen X Social program! If you have not yet checked it out please do so! This link will bring you to more information. Gen X Social is a specially created social media training program for the Gen Xer and the Baby Boomer…that 50-plus crowd that needs just a little bit of added help for their social media. Whether it be for personal use or business use it really doesn’t matter, there’s great information on this program for both of those usage types.

Gen X Social Report