Why You Don’t Need to Choose Between Snapchat and Instagram Stories
Hello my fabulous friends of the Internet, today I’d like to talk about…
THE GREAT DEBATE
That is, Snapchat vs. Instagram Stories.
First, things first, I truly don’t believe there is a debate; I think that EVEN THOUGH these two platforms appear quite similar, time will show that they are BOTH very valuable to the world of online and social media marketers, as well as those simply wanting to connect in a deeper and more meaningful way in today’s world of bullsh*t and weirdness.
So, here’s how I break it down…
I’ve been reading, and listening, and here is what some of the experts are saying; people like Jay Baer of convinceandconnect.com have said; “Snapchat has a user base that rivals Instagram, and a passion index that exceeds Instagram’s, especially among younger users“, and Gary Vaynerchuck said in episode 222 of #askgaryvee that [4:19] “I don’t think Instagram stories kills Snapchat, but I definitely think it may slow down the migration of 35-55 year olds over to the platform if they can use Instagram to feed that kind of storytelling”
So, you can see, there are victories for both sides. As I said in my video, let’s just play nice in the sandbox, there’s room for everyone there! I truly believe it will come down to a matter of personal choice. YES, there are analytics and all kinds of things of that nature that can be observed and dealt against. As a practitioner and EDUCATOR for the “olds” I like to teach the people what they need to know for A) what is easiest for them (so that they DO IT) and B) reaching where their audience / target market is at.
So, for many 50+ entrepreneurs that could mean Instagram stories. I have this funny gut feeling though that this is not the end of Snapchat, not even for that demographic. Look at Twitter, and how it used to be a “young man’s game”. This stat is a little bit older [Twitter’s not what it used to be sadly] but the fastest growing demographic on THAT social network is the 55-64 y/o’s. Just sit on that for a bit. [source: fastcompany.com]
In the end, just like we as people, DEFINITELY we as entrepreneurs; social media will be ever evolving; growing and changing and becoming BETTER. Thankfully the battle seems to have died down a little over the last few days. Snapchat vs. Instagram stories, I guess in the end, you decide which one suits your purposes. Me? I am partial to Snapchat … for today anyway!